HEATHER Mills last night joined her husband, Sir Paul McCartney, in his crusade against the abuse of animals.
While the former Beatle campaigns against KFC's alleged cruelty to chickens, the former model has now allowed her photograph to appear exclusively on the front cover of an animal welfare catalogue.
Wearing an ethical lyproduced cotton blouse and plastic shoes, Heather hopes that the glamorous shot of herself will draw attention to PETA's good works.
The mum-to-be declares: "Have a look that kills - without killing" as she graces the cover of the charity's 2004 Shopping Guide for Caring Consumers.
PETA's American spokesman, Dan Mathews, said: "It's all about looking fabulous without being cruel.
"The McCartneys' activism is a big bond in their marriage and Paul is as love struck as ever.
"Paul's late wife, Linda, was also a noted animal rights campaigner."
Designer Stella McCartney not only avoids using fur in her designs but all animal products, while her sister, Mary, was responsible for a controversial PETA anti-fur advert, featuring pop star Sophie Ellis Bextor.
But sources close to the McCartneys emphasise that Heather is not about to become a figurehead for the charity and will continue in her role as patron of the charity Adopt A Minefield.
They say she is not in any way trying to follow the example of Linda, though she does have a passionate concern for animals.
A spokeswoman for Ms Mills said: "When PETA asked Heather if she would supply them with a photograph of herself, she was more than happy to support them.
"Indeed, she wishes them all the very best with their campaign."