JOHN Lennon is winning over a new generation of fans with his artwork.
It seems that any discerning parent who likes The Beatles is showering Real Love on their children.
Drawings the late musician did for son Sean in the 1970s are now being used to decorate rattles, baby clothes and bibs in a range called Real Love - the song penned by Lennon as a Beatle that was not released until 1995.
The deal has already generated more than £100m making it one of the most successful licensing agreements in history. Jerry Goldman, director of The Beatles Story in the Albert Dock told the Daily Post: "It was a wonderful idea and is proving to be just as big a hit as his music.
"His doodles are fun, they are tasteful and they are beautiful designs and they bring a lot of pleasure.
"John did these for Sean when he was a baby and he would have been delighted.
"His music brings pleasure and now his art can and I think it is better used in this way than to be presented on the walls of art galleries."
The drawings include giraffes, sheep, elephants and kangaroos, as well as a blue monkey in a tree talking on the telephone and an owl driving an old car.
They appear on a range of children's clothes, bedding and toys and they also feature a logo incorporating Lennon's signature and his famous sketched self-portrait of long hair and round glasses.
Yoko Ono sold the rights of her late husband's name four years ago to Carter's, an American manufacturer of children's clothing.
She has the final say on all products and she said that the collection was all about laughter and love.
She said : " Sean learned the fun of drawing, the fun of doing things together with his dad and the fun of life through John' s sketches." But there are cynics who have said that Yoko Ono is exploiting his name.
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