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Celebration beer bottles to carry drink-drive warning

Dec 10 2003

Daily Post

 

Ajmail and Sudarghara Dusanj of Cains join Peter Millea at the launch of the drink-drive campaign

LIVERPOOL brewery Cains is printing warnings of the dangers of drinking and driving on beer bottles.

The company is supporting the city's biggest ever Christmas anti-drink, anti-drug driving campaign.

Their 10 pubs will also have beer mats with contact details for late buses, trains and taxis.

The messages will appear on Capital of Culture 2008 celebration bottles of beer.

The company says it is the responsibility of breweries to promote sensible drinking.

This year's campaign highlights the increasing numbers of pedestrians, particularly young women, killed and injured due to excessive alcohol consumption.

Posters will hammer the message home.

Joint managing director Sudarghara Dusanj, said: "Cains wants people to enjoy all of its beers but not at the expense of someone else's safety.

"Every year we hear horrible stories about tragedies at Christmas caused by people who still can't understand that drinking and driving don't mix."

Coun Peter Millea, executive member for regeneration, said: "We believe this is the first time a brewery and a local authority have joined forces to combat drink driving.

"We are delighted that Cains are demonstrating a great sense of social responsibility by taking an active part in this campaign.

"We try and use as many ways as possible to get over this vital message to as wide an audience as possible - and what could be more appropriate to remind people than when they are having a drink?"

More than 1,700 posters will be displayed on Arriva buses and in doctors' and dentists' surgeries, chemists and in various sites across the city.

Liverpool City Centre Travel Inn is one of six hotels to introduce a new scheme offering free breathalysers every morning to guests to help ensure they don't get into the car while still over the legal limit from the previous evening.

The hotel restaurant will also be serving a non-alcoholic pick-me-up, the Morning After Mambo.

 

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