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The ultimate accolade for wonderboy Wayne

Mar 7 2003

By Chris Brown Daily Post Staff

 

HE MAY not be old enough to pop in for a drink but Everton wonderkid Wayne Rooney has had a pub named in his honour.

Ken Speed in the new Rooney's bar

Rooney's Bar is just yards from Goodison Park but the 17-year-old will have to wait seven months before he can legally call in for a pint.

The Westminster Road pub has been decked out in colours celebrating the England striker, ahead of its grand opening today.

Licensee Ken Speed is a lifelong Blue and explained it was an honour to name the bar after the Croxteth-born star.

He said: "He's the most famous 17-year-old in Merseyside so I don't think he is able to get served anywhere let alone here.

"We hope that he will be able to get in for his first drink when he finally reaches his 18th birthday.

"We don't think we'll be inviting him for the opening though."

"We are having a big party to celebrate our opening so we are all geared up for the launch.

"At present, we have a normal opening hours licence but we hope to change that in the future.

"If anything else, there are the night games which don't finish until 10 so we don't want to throw out a load of football fans as soon as they arrive."

With royal blue walls, an Everton clock and pictures of Rooney adorning the wall the pub already looks the part fit to have his name above the door.

It is planned that past Everton victories will be shown on a big screen on match days and when there is no game the bar boasts a DJ booth and dance floor.

The pub represents a £100,000 investment in the area by Surrey-based firm Manor Inns.

The company has seven pubs in the area and specialises in bars for football fans.

As well as Rooney's Bar, the company is also behind the reopening of the famous King Henry close to Liverpool FC's Anfield Stadium.

Mr Speed, from Bootle, said: "We also own the Rubber Duck hotel which is a favourite for Irish football fans for both Everton and Liverpool who come over for the game.

"It seemed like a natural progression for people who use our pubs in town to go on to the bars we have near the ground."

"This is a tribute to Wayne Rooney. He is very young still but an amazing talent. When you look around there are tributes to Dixie Dean but no one more recent.

"We wanted to give something that would show our love for Everton.

"Around here there are loads of Everton fans so we think that this is an ideal location.

"We have made a place that people will want to come here sit around, have a drink and talk about football. That is what we have set out to achieve."

John Grondona, managing director of Manor Inns, said: "He might not be a legend yet but Rooney is certainly a player that has captured the imagination of Everton fans.

"As for him having a celebratory drink, he's still under-age so he won't be getting any.

"But I'm not sure his manager would be too keen on him going for a pint anyway.

"He may look a little like Paul Gascoigne and play a bit like him but the last thing we want to see is him following too much in his footsteps.

"We came into running pubs for football crowds by accident but it is now our core area.

"The company has invested heavi ly in the city although you must keep in mind that we are a small company.

"We are opening the King Henry near Anfield as well so you can never say that we are biased about where we place our pubs."

Despite his age Rooney is already a marketing force.

The image rights clause on his £15,000-a-week contract with Everton means that he makes money on any sponsorship, merchandising and endorsement which uses his likeness in words or pictures.

It is rumoured that he is already on his way to his first million thanks to the popularity of replica kits with his name and number on which earns him £3 for each one sold.

Rooney is one of only a few in the UK who have such image rights. Normally, celebrities copyright either their name or a characteristic, such as Paul Gascoigne's Gazza or Damon Hill's eyes behind his visor.

 

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