LEST WE FORGET: A city unites in grief in memory of Hillsborough
CITY CENTRE radio station JUICE FM have issued a full and frank apology following a recent advertising campaign involving The Sun newspaper.
Within hours of Juice FM running the first of a series of adverts promoting the Sun at the weekend, a host of angry city residents contacted the radio station to complain. icLiverpool also received a number of e-mails and messages on our notice boards from people who were dismayed at hearing the campaign.
Ever since 1989 when the Sun ran an inaccurate story in the aftermath of the Hillsborough disaster, in which 96 Liverpool fans lost their lives, concerning the conduct of Reds fans involved in the tragedy the newspaper has been the subject of an ongoing boycott by many people in the city.
Not only did the headlining article called 'The Truth' outline false and derogatory comments concerning fans in and around the Leppings Lane End where the tragic scenes unfolded, but the subsequent failure of the Sun to issue an apology now means the newspaper is largely unwelcome throughout Merseyside.
It is for this reason that many people, including friends and family of those who died and suffered 14 years ago, felt so aggrieved that a local radio station such as Juice FM felt the need to promote the Sun.
After receiving the complaints however, Juice FM Managing Director, Ian Clasper contacted icLiverpool immediately to ensure us the adverts had now been scrapped and to explain why they appeared in the first place.
"This was a very unfortunate error on our part and it is not within our policy to carry such adverts," he said, "the campaign has been pulled with immediate effect.
"Our advertising is arranged on a national basis and as our ad-campaign manager has been on holiday, this somehow slipped through the net.
"We do have procedures in place to try and ensure this type of thing doesn't happen and I would like to state our full apologies to anyone who took offence.
"Juice FM is a local radio station and we try our best to be sensitive to local tastes and needs. We will do our utmost to ensure that nothing like this happens in the future."
* A recent report in Mediaweek magazine estimated that the ongoing boycott of the Sun on Merseyside has cost the newspaper £125 million.