All I can say is there must be a fair few people out there who want to talk to grannies, although not in the way people traditionally talk to grannies.
But don't go thinking the Sport doesn't have a leader column, in which it addresses the important issues of the day. Yesterday's, for example, began in fairly earnest fashion: "It's difficult to know where you are in the world of politics these days."
Although by the third paragraph we had: "What the f***'s going on?"
Underneath the opinion column is another regular feature, Tw*t of the day ("You can think it means twit if you want to!" says the Sport). Yesterday's tw*t, incidentally, was Tom Cruise.
The sexual content, especially those sex adverts, is relentless. Headlines include My ****'* so big I could play drums with it, Kirsty looks fit as f***! and Anna Nicole brings big 'uns to Big Bruv.
I needed relief after a while, as in the relief provided by a page without any sex on it. Ah! At last, the racing page. And here's the football. How could a headline-writer possibly bring sex into a double-page spread about boring old
Arsene Wenger. Oh hang on. Arsene. Arsenal. Here goes, then ...
Wenger needs to fill A**e cracks - he'll be right in the s**t if he doesn't, says Dennis Bergkamp.
Exhaustion had now set in and, after 56 pages of sex, sex, sex, sex, some news, sex, sex, sex, a bit of sport, sex and more sex, I decided there was nothing else for it - I went to lie down in a dark room.
But it was no good. I closed my eyes and all I could see were ... 660 nipples.
* Daily Sport editor Tony Livesey declined to comment
Talk Back
What do you think about the campaign by Claire Curtis-Thomas? Write to: Letters, Liverpool Echo, PO Box 48, Old Hall Street, Liverpool L69 3EB. Or email: letters @liverpoolecho.co.uk. Or call: (0151) 472 2819