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Global rush for Beatles hotel

Dec 26 2006

by Deborah James, Liverpool Daily Post

 

The site for the themed Beatles hotel on the corner of Mathew Street, Liverpool

LIVERPOOL’S new Beatles-themed hotel has had close to 2,000 enquiries about rooms almost a year before it is due to open and four months before staff are due to start taking bookings.

Detailed artists’ impress- ions of the 110-room Hard Days Night Hotel went on public display at the launch of this year’s Mathew Street festival.

Managers also launched a website and announced booking lines would open next April, ahead of the hotel’s expected opening some time in autumn 2007.

But fans have proved Beatlemania is alive and well, and, four decades since the Fab Four’s first visit to Tokyo, around 1,000 Japanese fans have already emailed the HDN team to find out about booking a room.

So far, around 50% of queries have come from Japan, around 30% from the US and 20% from Europe, mostly the UK, Holland and Germany.

And it appears the four-star hotel may buck Liverpool’s trend as a weekend break destination as many fans are asking about staying for a full week.

“What’s surprised us is the number of enquiries coming from Japan,” said Jonathan Davies, of developers Bowdena, which struck the deal to convert the former Central buildings on the corner of North John Street and Matthew Street.

 
 

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