Aim is to improve awareness and build a positive image
THE Mersey Partnership’s stated aim is to campaign for the “Liverpool City Region as a great place to invest, live, work and visit – generating greater returns for all”.
Set up in 1993, it has 20 board members from the public and private sectors, including Liverpool FC chief executive Rick Parry and Chief Constable Bernard Hogan-Howe.
According to its website, it aims to “improve awareness and build a positive image in the minds of investment decision-makers, potential visitors and local business communities.
“Identify key sectors that provide strong product fit and prospects for sustainable growth.”
The Mersey Partnership's activities are concentrated on three core areas:
Economic Development: co-ordinating Merseyside's economic development activity, building a comprehensive evidence base through the annual Merseyside Economic Review.
Investment – bringing new business investment into Merseyside and encouraging growth in existing businesses.
Tourism: Official Tourist Board for Merseyside, promoting tourism assets to increase visitors and grow the economic benefit to our area.