Between 1986 and 1996 he was based in Miami, where he helped launch the Radisson Diamond cruise ship project, and was involved in an aborted attempt to buy Cunard.
Then, between 1996 and 2000, he was managing director of The Olympic Club, a marketing venture for the Sydney Games of 2000 - then his hometown football club came calling.
He describes himself as a "mas-sive football fan" - he has supported Aberdeen since childhood and later adopted an English team, although he doesn't want me to say which one (don't panic, it's not Liverpool). He also enjoys playing golf (he was down to a handicap of 10 and says it could have been lower, but for the previously mentioned accident).
Keith also dabbles in screenwriting in his spare time, explaining: "I've finished two film scripts, but I won't be offering them to the chairman, Bill Kenwright - it's just a pastime."
Approachable, affable and welcoming, Keith Wyness has already begun making friends and making his mark at Goodison Park - and he hasn't even clocked on yet.
And although he didn't spend the short time we had together cracking non-stop jokes, he was funny and self-deprecating.