Tourism industry must raise the bar before 2008

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"Likewise, service has improved beyond all recognition but it is still not as good as it needs to be. "Things like the Tate promoting the Phil and the museums promoting the Everyman are fundamental things." Sir David's comments at the Ask Not marketing conference on Tuesday sparked controversy among the city's cultural and tourist sector. He told them: "We should be looking at what we do and say 'come on, this is European or global and not just self-indulgent Liverpool.'" Liverpool Walton MP Peter Kilfoyle said he would like to see less talk and more action from Sir David. He said: "I am sick of the council embarking on major projects, such as the Fourth Grace and the King's Dock, only to see them fall. Story continues ADVERTISEMENT "Sir David talks about whingeing, but all we ever get from the city council are promises when we want delivery." But Sir David's comments last night received the cautious backing of Neil Pakey, chair of The Mersey Partnership tourism board. He said: "Tourism in Liverpool and Merseyside already offers a lot. That's why every year thousands of visitors from the likes of Spain, Germany and across the UK visit our city. "Naturally the competition from other cities is strong and all of us must pull together to raise our standards higher. "All of us can redouble our efforts to provide the best possible service to our customers and tourists in the run up to 2008." markhookham@dailypost.co.uk

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