HE'S SUAVE, he's debonair, he's the world's favourite spy - and this time round he's from Wirral.
The next 007 has been picked and according to industry insiders it's Hoylake actor Daniel Craig.
The first blond Bond in the film series' history has been a favourite of the producer Barbara Broccoli since she began the search for Pierce Brosnan's replacement earlier this year.
An official announcement is expected later this week but Craig's mother Carol Olivia, who still lives in the west Wirral town, was struggling to keep the secret.
Last night she told the Daily Post: "Obviously we are thrilled to bits.
"It has come at a very good time in his career. He has worked extremely hard all his life and this would be his biggest populist role.
"I think he could bring something very interesting to the part. It will be life-changing."
Craig was born in Chester but grew up in Hoylake where he went to Hilbre High School and fleetingly attended Calday Grange before dropping out and heading to London at 16.
On his third attempt he got into Guildhall drama college, where his contemporaries included Ralph Fiennes and Ewan McGregor. He has worked steadily ever since and has earned a reputation as a serious actor for his theatre work.
His first major role was on the small screen playing Geordie Peacock in the gritty drama Our Friends In The North. He went on to be cast as Paul Newman's vengeful son in the Sam Mendes movie Road To Perdition and later appeared in the Morgan Freeman film The Power Of One.