CAINS Brewery is to be unveiled as a key backer of Liverpool's reign as Capital of Culture in a £1m deal, the Daily Post can reveal.
Brothers Ajmail and Sudaghara Dusanj are to become the seventh sponsors of the 2008 celebrations after two years of negotiations.
The firm will also be the first to be named as an official supplier, which means their beers will be at all culture company events over the next four years, including the Mathew Street festival.
Every can and bottle produced at the Stanhope Street brewery will be stamped with the 08 logo and all promotions as well as the Cains pubs will market culture events.
The high profile pair have become major players on the Liverpool business scene since taking over the failing brewery and turning it into a thriving company with a £35m annual turnover.
Sudaghara Dusanj said: "We have been negotiating this deal since the day Liverpool was announced as Capital of Culture.
"There are a lot of beer companies with much deeper pockets than us who wanted to be involved but we are the local brewery and we believe that is our selling point.
"We will be the official beer at every event and the 08 logo will be on all our products, which will market it across the country.
"The deal will be a mixture of cash and kind, through marketing. We believe it will raise the profile of the city and Cains.
"We moved to Liverpool a year before the announcement and it has been such an amazing time. We really wanted to be involved in Capital of Culture, to us it's the equivalent of being sponsors of the Olympics."
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