TRANMERE Rovers has won a second shirt sponsorship deal with the Liverpool Culture Company, it was revealed last night.
As part of the new arrangement, the 08 European Capital of Culture logo is to appear on the back of Tranmere players' shirts and shorts until the end of the current season.
The previous deal, announced in May 2005, proved controversial amongst some supporters who did not want to see the word "Liverpool" emblazoned across their team's strip.
The new deal has been set up as part of "2006: Liverpool Performs", a year-long celebration of Merseyside's
reputation for top class performance in sport, the arts and business.
At the time of the original deal, the chairman of the supporters association, Andy Doyle, questioned the move, saying: "Tranmere is Wirral's team and we are proud of our home."
But chairman of Tranmere Rovers, Lorraine Rogers, said the "Liverpool 08" logo does not detract from the team's identity.
She said: "We're proud of our Wirral identity, but delighted to be supported by the Liverpool Culture Company and to be the first local sports club they have linked with as part of the 2006: Liverpool Performs celebrations.
"The 2006: Liverpool Performs celebrations and the 08 Capital of Culture celebrations will attract a lot of visitors to the region and it's important that we play a part and are not overlooked. Potentially, this could attract visitors to come to Prenton Park and that has to be good for the club."
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