CHESTER Zoo has had it busiest January ever in records going back 70 years.
More than 30,000 people visited the zoo during what is normally one of the quieter months of the year.
A combination of fine winter weather and competitive prices has helped the Zoo achieve these record figures.
Chester Zoo's Marketing Manager Sharon Leeson said the zoo is a "year-round attraction" and the recently introduced off-peak admission rate had proved popular.
She said: "The winter visit to the zoo is a lovely one and an ideal opportunity to wrap up warm and get lots of fresh air and exercise. It is also a fantastic opportunity to get closer to the animals and go home having learnt something new."