THE organisation behind Liverpool's Capital of Culture celebrations is set to stay in the city until 2015, the Daily Post can reveal.
Executives are drawing up a business plan that will secure the team's future once Liverpool's reign is over.
They want to continue signing up private investors as well as winning public sector cash to fund cultural events in the city well into the next decade.
If it proves successful Liverpool Culture Company could continue indefinitely.
Cllr Berni Turner, executive member for environment and heritage, was given special responsibility for the city's post-08 culture strategy in the council's cabinet reshuffle last month.
She said: "2008 is the springboard from which we jump to greater heights.
"This is a new role created specifically to ensure the city has a true lasting legacy. What happens from 2009 onwards is vital and we need a very clear strategy. Some streams of funding will no longer be available so we must plan properly and creatively to ensure it is a great success."
The culture company was set up in 2000 with a staff of just five to bid for the title. Since then it has grown into a 100-strong department with a £95m budget.
The organisation would continue to canvass private support on the back of the reputation it builds during the 08 celebrations.