THE commercial director of Liverpool FC said the preservation of the famous Kop was central to the new stadium at Stanley Park.
But Ian Ayre also said the club would make more money from corporate boxes than from ordinary supporters when the new 60,000-seat stadium was eventually built.
Mr Ayre made his remarks during a seminar on stadium commercial opportunities held in the South African city of Johannesburg yesterday.
He also stood by the club’s decision to delay the construction of the stadium until the global credit crunch eased.
“It’s been a strange period but we have since seen the costs come down,” he said.
Mr Ayre said it was estimated more than 50% of income on match days would come from the sale of seats in corporate boxes, rather than the increased numbers in mainstream seating.
The new stadium will increase corporate seating to 10,000, compared with only 3,000 at Anfield.
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