LIVERPOOL’S stunning new waterfront arena will have a new name later this month ... the Liverpool ECHO Arena.
Our world famous newspaper will be linked to the 10,600 seater development in an exclusive deal between the Arena and Convention Centre Liverpool and the ECHO’s publishers, Trinity Mirror North West and North Wales.
It now means the ECHO’s name will be synonymous with the spectacular construction which is going to attract some of the world’s biggest names in entertainment and sport over the coming years.
The Arena is at the heart of the £146m Arena and Convention centre complex being built at the Kings Dock on the banks of the Mersey.
Any visitor will see the name of Britain’s biggest and brightest regional newspaper emblazoned inside and around the state-of-the art construction.
Our city has needed an arena on this scale for decades to rival cities like London, Manchester and Birmingham when it comes to attracting the biggest names for concerts and events.
Merseysiders can now expect the Liverpool ECHO Arena to be on the list of venues when the music giants reveal future tour details.
Just imagine major acts like Madonna, U2, Oasis, the Rolling Stones, Red Hot Chilli Peppers, Coldplay and the Killers playing on your doorstep.
But it won’t just be music – the arena is on a big enough scale to attract international sporting events to the city as well.
Liverpool Echo Editor Alastair Machray said: “The people of Liverpool have wanted an arena for years and we are delighted the ECHO will be a part of it.
“The Liverpool Echo Arena is one of most exciting developments in the city’s recent history and it will bring huge economic and cultural benefits to Merseyside.
“This deal links the UK’s best local newspaper with a venue which is already on course to become a world leader in the entertainment industry.”
The Liverpool Echo is read by two thirds of Liverpudlians each week and is the largest title in Trinity Mirror’s regional newspaper portfolio.
The deal takes effect this month before the arena opens in January – when it hosts the opening ceremony of our year as European Capital of Culture.
At the same time the convention centre opens, boasting 1,350 seats, a 3725 sq metre multi-purpose hall and 18 further meeting rooms. Total exhibition space is in excess of 7,000 sq metres.
Two hotels and a multi-storey car park with 1,600 spaces will also be part of the campus.
ACC Liverpool Chief Executive Bob Prattey said: “The Liverpool Echo is one of the best-known brands in the city and we’re absolutely delighted to have signed this deal.
“The Echo is part of the fabric of Liverpool – and that is exactly what ACC Liverpool is about to become.
“The deal will bring a raft of opportunities to both parties and I’m looking forward to a long and fruitful relationship with Trinity Mirror Trinity Mirror North West and North Wales.”
Council leader Warren Bradley said: “This sponsorship deal is a significant milestone in ACC Liverpool’s development and it is wonderful that it involves an organisation so close to home – the Liverpool Echo. The deal is yet another illustration of ACC Liverpool going from strength to strength.”
Trinity Mirror North West and North Wales Managing Director Sara Wilde added: “Our portfolio of newspapers, websites and magazines reaches more than eight out of 10 people in this region alone so they will play a vital part in helping to publicise the events which will take place at the arena.
“ACC Liverpool is a wonderful development which will play a major part in the legacy of the city’s Capital of Culture celebrations. I’m so proud Trinity Mirror North West and North Wales is going to be a part of it.”
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