TO get an idea of the profile of motoring in years to come you really do have to look over the horizon – as far to the east as you can.
One hotspot in time to come could be Taiwan because this country's first automotive brand Luxgen has already declared its international ambitions at the Dubai Motor Show and is set to make inroads into some lucrative markets.
The roll-out of its automotive expertise follows hot on the heels of Taiwan's astonishing success in the world of IT . And if the cars are as good as the IT technology then it could be a case of watch out world.
IT strength figures highly with Luxgen because its vehicles are programmed to ‘think ahead’ for their consumers, with smart technology designed by Taiwanese mobile manufacturer HTC to pre-empt road conditions and potential hazards.
All LUXGEN vehicles features a state of the art on-board computer system, dubbed ‘Think +’, which, for the first time ever, combines HTC smart technology and Windows CE Automotive Interface.
‘Think+’ boasts six main features, including video and audio entertainment, telecommunication, GPS navigation, safety alerts, car-owner exclusive applications and system settings.
Additionally, the vehicles also feature: Eagle View+ (a 360 degree surveillance camera), Night Vision+ (a highly sensitive night visual aid system), Side View+ and LDWS+ (Lane Departure Warning System).
Well if that's not the gadgetry Wow! Factor then I don't know what is.
LUXGEN is a premium automotive brand established in 2008 by Taiwan’s Yulon Group whose automobile manufacturing operation began as far back as 1953.
It has grown steadily over the years to become Taiwan’s largest automobile manufacturer, with production plants located in Taiwan, Mainland China and Philippines supplying the local markets with over two million quality vehicles produced in association with Nissan, Mitsubishi, GM, Chrysler, Mercedes-Benz and more.
LUXGEN is targeting emerging markets around the world including the Middle East, Central America, Russia, China and South East Asia.
Nobody has mentioned Europe yet , but it could be a case of watch this space.
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